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Exclusive: For KING & COUNTRY’s Luke Smallbone Hopes ‘What Are We Waiting For?’ Sparks Questions For Listeners

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for KING & COUNTRY is one of the music industry’s most respected and decorated duos.  Brothers Joel and Luke Smallbone have been awarded four GRAMMY Awards, an American Music Award, a Billboard Music Award, 10 GMA Dove Awards, and 17 K-LOVE Fan Awards.  Their 12 No.1 songs have produced an astonishing 2 billion career streams.  The RIAA Platinum-selling act’s live show has been hailed as a must-see concert event that continues to wow sold-out crowds whether in the U.S., Australia, Germany, Netherlands, or New Zealand.

Recently, the RIAA Platinum-selling Curb | Word Entertainment duo dropped an epic music video for “What Are We Waiting For (The Single).”  Filmed in the Mojave Desert, California, the video takes the listener on a journey as the larger-than-life track challenges listeners to be the change they wish to see in the world; hoping to inspire a message of unity, action and optimism. The deluxe edition of their GRAMMY nominated and American Music Award winning album, “What Are We Waiting For?,” titled “What Are We Waiting For? +” will be available to download/stream on September 15. The expanded 17-track collection will include two brand new originals:  the long-awaited title-cut and “Better Man.”

Their highly-anticipated annual holiday spectacle, “A Drummer Boy Christmas,” which features an extraordinary production, blending festive visuals and stunning lighting and staging effects, returns in 2023 and will span 16 cities with tickets in high-demand at some of the largest venues across North America and Canada. It was also recently announced that “Unsung Hero,” Joel Smallbone’s directorial debut film from for KING & COUNTRY Entertainment has been picked up by Lionsgate with a theatrical release date of April 26, 2024. Titled from the duo’s song of the same name that was dedicated to their parents, the biopic follows the Smallbone family’s immigration from Australia to the United States.

In this TCB exclusive, Luke shares the inspiration and drive behind the “What Are We Waiting For?” epic music video, as well as the questions and impact he hopes this project stirs in listeners. He talks about the new original songs included on the deluxe edition and how he feels they are part of the vision for the project, even though they were not included on the original. Finally, Luke discusses the work he and his brother are doing now to wrap completion of the “Unsung Hero” movie.

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