Today (Nov 21), Alexxander — the most recent signee and first fully Spanish-language artist signed to Reach Records, the iconic label founded by 4x GRAMMY-winning rapper Lecrae — shares his latest project titled Llorón.

Llorón was a nickname of mine that started as a joke in my family, and then I realized nah, this is actually who I am. I feel things deeply. And instead of hiding it, I wanted to show how God can use your empathy to put yourself in people’s shoes and have genuine love for them. -Alexxander