From the emergence of OutKast and Goodie Mob in the early ’90s to Ludacris and T.I. at the top of 2000, and more recently with Lil Baby, Migos, Young Thug, Gucci Mane, and Future, Atlanta has earned its designation from the New York Times as “hip hop’s center of gravity.” Adding to the culture and variety of Atlanta’s musical landscape is Reach Records artist 1K Phew, an Atlanta native who is elevating trap hip-hop into a new realm that is equally at home in the club or the church and dubbing it “Gospel Rap,”
After releasing No Church In A While, a collaborative album with two times Grammy Award-winning artist Lecrae, 1K Phew is prepping his first solo album, As I Am, and has released the first single from the album, “The Offering,” produced by Phenom. The fun and energetic music video for the “The Offering,” directed by Derrell Lamar, recreates one of the church robbery scenes from Screen Gems/Cube Vision comedy, “First Sunday” (2008), written, produced, and directed by David E. Talbert and starring Ice Cube, Tracy Morgan, Katt Williams, Loretta Devine, Malinda Williams, Regina Hall, Michael Beach, Rickey Smiley, Olivia Cole and more.
In 1K Phew’s version, a bake sale turned scam is overthrown when 1K Phew holds up the church. Like a modern-day Robin Hood, he returns the money to the community, beginning first with Atlanta’s Water Boys, then he gives a wad of cash to a surprised grandmother, and finally to a homeless man in need of a good deed. “I chose to parody First Sunday for the video to show the world more of my personality. I want to take my fans on a journey and keep them on the edge of their seats. Watch “The Offering,” 1K Phew’s comedic recreation of the video. The single “The Offering” is available for streaming now. To stream now, click here.