Grammy-nominated American rock band NEEDTOBREATHE is featured in the most recent Pass It On ad campaign launched by The Foundation for a Better Life, whose iconic ads have featured everyone from Kermit the Frog to Oprah Winfrey and featured music from award-winning artists such as John Lennon and Aretha Franklin.
The ad, which launched today, features the song, “Brother”, from their 2014 album Rivers in the Wasteland, and it was shot during a recent concert at Red Rocks Amphitheatre outside Denver. The ad highlights the value of “inclusion” and showcases a special meeting between the band and Sarah Greichen, the 18-year-old founder of Score a Friend and her twin brother Jacob, who has an autism spectrum disorder.
The ad represents a new direction for the Pass It On campaign, and celebrates everyday people doing extraordinary things in a unique storytelling format. Over the last 17 years, The Foundation for A Better Life has earned the No. 1 spot for PSAs in both broadcast and billboards and recognized for its creativity and impact on communities. In 2016, these commercials garnered over 10 million impressions each day on network television, according to Nielsen Media Research.