Hillary Scott, one-third of the multi-Platinum selling and GRAMMY winning trio Lady Antebellum, wowed fans with a multi-sellout debut of her exclusive fashion collection, “LaBellum,” for entertainment and lifestyle retailer HSN. Within her two-hour visit last Thursday (4/20), Scott manifested six sell outs during the primetime hours on The List with Colleen Lopez. As Scott returned on Friday (4/21), she instantly sold-out the Lace Up Blouse and Faux Suede Vest, causing her two hour visit to end over twenty minutes early. Launched as part of the retailer’s Music City: Nashville event, other top performing items of the “LaBellum” fashion line, include the Lace Duster with Tassel Trim, Crossbody Beaded Bag, Allover Hand Beaded Tunic, Beaded Canvas Jacket, Layered Lace Tunic Tank and Boho Peasant Blouse.
“I could not have asked for a warmer welcome to the whole experience with HSN and their audience after making the debut of ‘LaBellum,’” said Hillary Scott. “I was so excited that we sold out one piece, but to keep hearing that piece after piece was sold out just completely blew me away!”
“We are so proud of Hillary’s debut success across all platforms at HSN,” said Carmen Bauza, Chief Merchandising Officer for HSN. “Her beautiful and effortless Nashville-inspired designs truly resonated with our customers. We look forward to sharing her new collection in July.”
LaBellum launched exclusively on HSN.com earlier this month, as part of the retailer’s month-long Music City: Nashville event; a celebration of Nashville and the artists and designers that define the city’s unique culture and vibrant spirit. Having touched fans across the globe with her music, Scott’s bohemian chic collection was inspired by women of every walk of life and is intended to make all women feel confident with their everyday wardrobe. The 22 piece collection is composed of fringe wraps, peasant tops, denim, studded moto jackets, faux suede vests, lace tops, and accessories, including a belt and cross body. Scott will return to HSN in July with a new collection.