American Prodigal, the latest project from Crowder, has garnered a strong street week, landing at No. 1 on the Christian & Gospel Albums Chart, No. 3 on the Digital Albums Chart, No. 5 on the Top Albums Billboard Chart and No. 12 on the Top 200 Billboard Chart. "It is so great seeing and hearing how people are attaching to these songs," shares the Texas Native and Atlanta Resident. "For me, they are obviously deeply meaningful, but they have swagger and are just stupid fun. I'm so happy folks have responded so exuberantly.”
The 2x GRAMMY nominee kicked off the album release via a Twitter Music Q&A, Exclusive Snapchat content with Spotify, along with a performance on FOX and Friends and appearance on the Relevant Podcast. Critics are echoing their support of American Prodigal, including the 17 tracks found on the deluxe edition.
“Without a grand ovation or pointed intention, Crowder has done on 'American Prodigal' what few artists can ever achieve—he has evolved without losing himself. In taking on the influences and colors of each other, he has discovered his most vibrant self yet.” - CCM (cover story)
"'American Prodigal' could be Crowder's best work yet. The rock and soul get you out of your seat, and the gospel is pure. It's everything you'd hope for in a worship album but never quite expect." - HM Magazine
"Crowder Music's voice and the heart evident in his songs are the common threads for longtime listeners, even as he continues to expand into new musical territory with each new release. With so many influences, 'American Prodigal' has an orchestral, epic feel to it, not unlike a movie soundtrack” - Patheos
NBC's Sunday Night Football already picked up on American Prodigal's "Run Devil Run," using the track in the Kansas City Chiefs and Pittsburgh Steelers televised NFL match-up. The first single off of the new album, “My Victory,” is currently No. 13 on the Christian Airplay Chart.
Corresponding with the street of American Prodigal, Crowder’s nationwide “American Prodigal Tour,” featuring Tedashii and The New Respects kicked off, hitting over 20 markets from west coast to east coast through November.